Common questions
Straight answers.
Including the things we can’t do, and the businesses we can’t help yet.
What to expect
- Can you guarantee ChatGPT will recommend my business?
- No, and nor can anyone else. We work on everything that decides whether you can be found and named — whether AI can reach your website, what it says, what your listings say, and who else mentions you. What an AI system does with that is out of anyone’s hands, and we’d be lying if we said otherwise.
- How long before I see anything?
- Fixes to your website can take effect within days. Listings take a few weeks to settle down. Getting mentioned on other websites takes as long as it takes. From the first month you get the measurements and a dated list of everything we did.
- What if the numbers don’t move one month?
- Then the report says so. If a change is too small to be sure about, we say we can’t call it yet rather than dressing it up as progress. That will happen some months.
- Is this just SEO?
- It sits alongside it. Different question, different system, and a fair bit of overlap in the technical basics. Your SEO work isn’t wasted and we’re not replacing whoever does it — in fact we usually need their help to get set up.
How the measuring works
- Do you have special access to ChatGPT or any AI company?
- No, and be careful of anyone who says they do. We ask the same questions your customers ask, through the proper channels, and record exactly what comes back along with the date.
- Why do you ask each question three times?
- Because asking the same question twice can give you two different answers with nothing having changed. Three times, on three different days, lets us tell a real improvement from the answer simply moving about.
- Why won’t you show a percentage for a single question?
- If we ask three times, you can only be mentioned nought, one, two or three times. Turning that into a percentage would be making up a precision we don’t have. You see the three answers instead. Anyone showing you a confident percentage for one question is showing you something they invented.
- What about Google’s AI answers?
- We count the people who arrive at your website from Google’s AI answers, measured on your own website. What we can’t do is see the answer itself — Google gives nobody a way to ask what it said. So we’ll tell you how many people came from there. We’ll never tell you that you appeared in one, because we can’t know.
- Can a report change after it’s been sent?
- No. Once a report is sent it’s fixed. Open August’s report next March and it shows exactly what it showed in August. If we ever change how we measure, the system refuses to compare across that change and tells you why — a difference caused by us changing our own method isn’t a result.
Working with us
- Do I have to change my website myself?
- No. That’s the service. You give us permission once when you sign up, whoever looks after your website gives us access, and our team does the work. You see it all listed in your report.
- Will you touch my Google listing?
- Only with your permission, and every change is approved by a named person on our team before it goes live. Your Google listing changes what customers see straight away, so we treat it more carefully than your website, not less.
- Do I need a developer?
- For one job at the start, yes — adding a small piece of software to your web server, which takes under an hour. After that, no.
- Can I see what access you have?
- Yes, in your settings, at any time, along with a record of when it was used and by whom. You can cancel any of it with one click, which stops the related work immediately.
- Who else can see my reports?
- You have one login. You can name other people to get the PDF by email — how many depends on your plan. They get the report; they don’t get into your account.
- Can I stop whenever I want?
- Yes. No contract. Your past reports stay yours.
- My website is on Wix, Squarespace or GoDaddy. Can you help?
- Not yet, and we’ll tell you before you pay rather than after. Counting visitors from AI needs a small piece of software on your web server, and those platforms don’t allow it — so you’d be paying for two-thirds of a service. If you’re planning to move off anyway, come back to us.
Got a question that isn’t here?
Ask us the awkward one. If there’s something on this site you don’t believe, say so in the first conversation — we’d rather argue about it now than have you notice in month four.
Your web person can verify every line of it. That’s rather the point.